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Below are 8 solid ways on how to use PPC and SEO together as an affiliate marketer.
A long term and sustainable affiliate marketing business should be one where you are getting organic traffic and paid traffic together.
But how exactly do you go about this? What is the best strategy?
Here I’ll be talking about how it is best to start your business using SEO and later down the road, with some of the profit generated from organic traffic, to invest in PPC campaigns.
Let’s look at a big and common mistake new affiliates tend to make and why, as a result, things don’t work out for them.
Then we’ll get into what the real way to proceed should be, according to successful affiliate marketers.
A Common Mistake in New Affiliates
One of the common mistakes I see in new affiliates is that they want to start their affiliate marketing business with these strategies:
- Running paid ads
- Paying solo ad vendors
- Using DFY systems
- Spamming links on social media and forums
In other words, they want to get rich quick and are prepared to risk their money to get there, often thinking it’s a lot easier to succeed with the above methods than it really is.
But without a large and targeted following, it is very difficult to make this work. It might bring in a lucky sale here and there …perhaps, but never anything significant.
It took me some time before I discovered that if you really want free traffic, then the best way is to learn about SEO and earn a place in organic search results.
But earn a place with what?
Well, for that, you’re going to have to build a website and/or a YouTube channel. And that means work hard and earn that free, targeted traffic.
Now you may think, there are people making money the way these new affiliates do. Surely, it can work with a budget and some experience!
Okay, let’s take a look again at those strategies new affiliates are inclined to use to kick start an affiliate marketing business and why exactly they tend to fail:
Basing a Business on Paid Ads
First things first, it makes all the difference whether we are talking about new or advanced affiliates.
New affiliates are extremely likely to just blow their money on paid ads and get discouraged. Advanced affiliates can base a business on paid ads, after a lot of trial and error.
But you will find that most successful affiliates use other methods and have other income streams – usually a website and YouTube channel.
One problem is the budget. Paid ads aren’t cheap. If you rely on paid ads as your only income source for your business, there is a very high chance you will make the mistake of ‘trading dollars for dimes’ as the Americans say! And you won’t have a back up plan to sustain your business once your budget takes a dive. Many people end up in debt that way.
Paid ads can work, but they are difficult to get right. It makes far more sense to me to build a business designed for SEO and organic traffic and then to experiment with PPC when you are already seeing some good results.
Problems With Using Solo Ads
Okay, I believe from experience, research and the testimony of other advanced affiliates that solo ads are worse than investing in Google or Microsoft (bing) PPC campaigns.
So what are solo ads? They are vendors who promise to send your affiliate offer to people on their email subscriber list. Here’s how it works:
- You purchase a certain number of clicks to your affiliate offer (500 clicks for example)
- The solo ad vendor sees to it that they deliver that amount of traffic to your offer
- Then, hopefully you make some sales and profit from the investment
I’ve tried this myself multiple times and each time I lost money and got no sales. (But with Microsoft/bing ads, I have indeed made money).
I tried it on Udemy.com where there are solo ad vendors and many of them have good reviews.
But to get to the issue, the fact is we don’t know anything about this traffic. We are going on someone else’s word. It could be cold traffic, traffic that’s already being bombarded with offers. After all, they are probably part of an email list connected to an autoresponder that sends out random offers 4 or 5 times a week.
This isn’t new traffic, it’s targeted possibly, but it’s probably cold traffic.
Also, sending offers to people is less effective than if they come looking for something specific themselves, as in the case of organic traffic from search engines.
Often an ad from a PPC campaign can appear at the top of search results, meaning that traffic from Google or Microsoft ads tends to be more serious and targeted than the kind of traffic that is bought from a solo ad vendor.
I would stay clear of solo ads altogether because I think they are too untrustworthy, with very unpredictable results, and that is why affiliates who depend on solo ads for a business are most likely to fail.
Depending on DFY Systems
The problems with using ‘Done For You’ systems are numerous and usually quite devastating.
In an article on this topic, I list 7 common problems with using (or shall I say falling for DFY systems and ‘get-rich-quick’ schemes:
- They Are Designed to Make Money for the Program Creator
- They Often Teach you to Spam Affiliate Links around the Internet
- They Rely Heavily on Solo Ads and Paid Methods of Driving Traffic
- They are Never Honest with you on the Front End
- They Come with Hidden Costs on the Back End
- They Upsell and Downsell Before you even get Access to the Product
- They Promote the Completely Wrong Mindset for Becoming Successful Online
>>Read the full article here
For some examples of DFY systems, here are a few reviews:
- Click Wealth System.
- Perpetual Income 365.
- 3 Step Method.
- Commission Blaster.
- Passive Profits Pages.
A DFY system is almost always a waste of money, but on top of that, you have the extra and hidden costs that usually go with these programs, not to mention all the upsells and downsells… Oh, and then there’s all that sketchy traffic you need to buy as well! Yikes!!
Finding Places on the Internet to Drop Affiliate Links
Okay, this is the most armature of all methods of doing affiliate marketing. It’s random, it’s annoying, it’s risky and it DOESN’T WORK!
Either, you get kicked off the various platforms where you simply write a snippet and leave an affiliate link or it stays there but no one cares, especially if it’s a direct link to an offer. It’s too aggressive – it’s spammy.
That is no way to tick the box and say ‘I do affiliate marketing with free traffic.’
It fails because the method is too blatant, the traffic isn’t necessarily targeted, the link is usually direct rather than sending the visitors to a funnel or landing page, they don’t see value, just a sales tactic, there’s no trust building, the method is too random and unpredictable, etc. There are a huge amount of problems with this approach.
Bottom line is it’s another lazy tactic; but you can’t be a success and a lazy person at the same time; that’s not reality.
The Solution – How SEO and PPC Can Work Together
The beauty of PPC is speed – fast commissions! Plus it’s better than solo ads and random paid traffic sites that you don’t know if you can trust.
The beauty of SEO/organic traffic is that you don’t have to pay for it! And the potential buyers are seeking you out rather than you seeking them out. I’ve always loved that aspect about SEO.
The downside of PPC is of course the cost as well as the risk.
The downside of SEO methods is that you need to get it right if you are to earn high rankings. Plus it takes time.
But to make these methods work together in one business, while it depends on your budget, the foundation should be a website and/or a YouTube channel, preferably both. That is a solid foundation for any online business. That should be the main source of traffic, of income.
The PPC campaigns should be an extra on top of that. In the scale of difficulty or of how advanced things are in digital marketing, running a website is pretty low down, relatively straightforward, whereas things like email marketing and paid ads are more towards the top in terms of the experience needed before you dive in to such methods.
Here’s how a successful business that combines organic and paid traffic should look:
- Find a niche you have a real interest in and passion for
- Build a website around this niche
- Start adding content, concentrating on providing value to your readers
- When the site is attracting a reasonable amount of traffic, promote affiliate products
- Make revenue from organic traffic
- Learn how to run PPC campaigns, (Bing ads are a good start)
- Invest some revenue from your affiliate site into experiments with paid ads
- Run your website and paid ads at the same time, never investing too much on ads
For in-depth training on all this, as well as all the tools and live help needed for success, you may wish to check out some reviews on the following top-rated recommendations:
I hope you have found this information useful. If so, leave a comment down below. We’d love to hear from you.